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Electronic Readers, the Nook Enters the Market

One of the most extensively anticipated electronic readers, Nook was unveiled by Barnes and Noble. The Nook has received mostly positive reviews from within the publishing community and has presented details about the lending capabilities.

More than anything really the publishers seemed rather relieved that Barnes and Noble, the nation’s largest bookstore chain, has finally produced a plausible alternative to the kindle of Amazon. The Nook is available for only $259 through Nook.com  which is a price that has matched the latest kindle version. There are many accessories that you can purchase as well as an extended warranty protection plan for only $69.95.

Right now Amazon is dominating the electronic reader market. The estimates will vary but according to a consultant to the publishing industry, the Codex Group, 525,000 units of the Sony Reader and 945,000 units of the kindle have been sold.

Barnes and Noble opened their e-bookstore back in July and their editions which are available in both Adobe PDF as well as ePub. It can be read on a variety of different devices, including:

  • Apple iPhone
  • Blackberry
  • Macs
  • PCs

Barnes and Noble are still planning on continuing support to these devices along with the imminent e-readers from both Plastic Logic and iRex.

Although it’s still supporting that path it’s still very clear that the company is working to consolidate the sales of their e-books to one of the electronic readers, the Nook. The nook features a 6” gray and white reading screen as well as a color control panel touch screen. Within any of the 1,300 of their store chains the consumer can download their book through the Wi-Fi network. Outside of the Barnes and Noble the consumer will be able to access the 3G network of AT&T to download the books.

One factor that really differentiates the Nook from the others is that the customers are able to lend their books to their friends. The only fallback to that is it can only be lent out for a maximum of 14 days and the customer can’t read it on their own Nook while it’s being lent out.

The BarnesandNoble.com president talked about how the company is going to be marketing the Nook aggressively within the brick and mortar stores as well. The Nook also has software which is actually going to detect when a consumer walks inside a Barnes and Noble store so it’ll be able to push coupons and other promotions out like suggestions for new reading as well as forthcoming books. While they are in the sores the Nook owners can read any e-book through the streaming software. When it comes to electronic readers Nook is one of the rising stars.

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The report came after a year-long investigation by several outside investigators, including a former director of the Federal Bureau of Investigation, hired by a company compliance committee to scrutinize Okada and his associates.

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The company accused Okada and his associates of making improper cash payments and gifts totaling about $110,000 to foreign gaming regulators, including in the Philippines.

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Wynn, who owned a smaller stake in his eponymous casino company than Okada did, last year stripped Okada of his vice chairman title. Last month, Okada sued Wynn for denying him financial information related to a $135 million donation the company made to the University of Macau, which he had termed "inappropriate."

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"This is tit for tat," said Michael Koehler, assistant professor of business law at Butler University, who writes a blog about the U.S. Foreign Corrupt Practices Act (FCPA).

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"This may be Wynn's way of getting in the good graces of the enforcement attorneys ... but it isn't going to make his own SEC scrutiny go away," Koehler added. In fact, it could possibly increase the scrutiny, he said. "If Wynn had on its corporate board a person like this, who Wynn itself is alleging to have violated FCPA, what else do I need to look at?"

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Wynn Resorts said it had bought back Okada's 24 million shares held by Aruze USA Inc, worth $2.7 billion based on Friday's closing price of $112.69. Okada was the casino company's largest shareholder.

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The falling out between the longtime friends surprised many in the casino industry. Okada had helped pull Wynn back from the brink after he unloaded his Mirage casino to MGM Grand a decade ago, and helping to transform Las Vegas into a family-friendly destination.

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Their friendship was so close that Wynn had proclaimed in 2008: "I love Kazuo Okada as much as any man that I've ever met in my life. He's my partner and my friend. And there is hardly anything that I won't do for him."

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However, Wynn had become increasingly concerned over Okada's plans to open a casino in the Philippines, which would put them in competition with one another

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Wynn Resorts said on Sunday its probe stemmed from concerns the Wynn board had about Okada's activities in the Philippines and statements he had allegedly made to Wynn directors that gifts to regulators are permissible in Asia.

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